Option S.A.

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Traditional Channel



We give a full coverage to the Colombian market both geographically, as by type of channel, thus providing a comprehensive integral solution to our supplier’s needs.

Option S.A. attends the traditional channel (according to Nielsen Nielsen “20% of the total of outlets from the traditional channel represents 50% of total market value”; attending:


  • Sub-distributors
  • Independent Supermarkets - Superetes
  • Mini-markets
  • Wholesalers



Additionally, our current brand portfolio includes several lines of leading products within their category, that being massive distribution constitutes a crucial support for open doors and contributes in the commercialization of new lines.


This "critical mass" subsidizes and supports the distribution of new products in its primary stage, while achieve to be consolidated.

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  • marca moco de gorila.png
  • panda.png
  • option-beckmann.png
  • marca-win.png
  • bengala.png
  • barbasol.png
  • medicure new.png
  • option-maxi-clean-logo.png
  • maruchan.png
  • opus.png
  • prudential.png
  • virginia.png
  • melita.png
  • oxy 2.png
  • starlite marca.png
  • logo festival.png
  • logo duo.png
  • DinkyH.png